July 31, 2018 - DLAKY

Lufthansa's Whispered Secret: Is Munich About to Eclipse Frankfurt?

Buried within the seemingly mundane Q2 2018 earnings call of Deutsche Lufthansa AG lies a fascinating whisper, a subtle shift in strategy that could redefine the future of the German aviation giant. While analysts focused on integration costs and fuel price fluctuations, a more significant story was quietly unfolding – the potential ascension of Munich as Lufthansa's primary hub, eclipsing the long-reigning champion, Frankfurt.

The clue lies not in overt pronouncements, but in the calculated responses of CFO Ulrik Svensson to a series of carefully worded questions about the relative performance and future capacity allocation between Frankfurt and Munich. While reaffirming the importance of both hubs, Svensson repeatedly highlighted the cost advantage enjoyed by Munich, thanks to a more favorable agreement with the airport operator.

Consider this: Fraport, the operator of Frankfurt Airport, charges Lufthansa fees that are a staggering 20% higher than the average fees levied at its other hubs. This cost disparity, Svensson subtly emphasizes, makes it "more natural to grow where we have lower cost," a clear indication of Lufthansa's preference for capacity expansion at Munich.

The impact of this strategic shift is already evident in the monthly traffic figures. Munich consistently displays robust growth, fueled in part by the introduction of larger aircraft, further enhancing the unit cost advantage. While Svensson refrains from explicitly predicting the eventual dominance of Munich, the undercurrent of strategic intent is palpable.

This shift, however, isn't solely a cost-driven maneuver. It represents a calculated response to the evolving competitive landscape in Europe. As the continent braces for another wave of consolidation in the low-cost carrier segment, Lufthansa is strategically positioning itself to capitalize on the opportunity.

This brings us to another fascinating nugget hidden within the transcript – the deliberate ambiguity surrounding Eurowings' future role. While the focus for now remains on achieving operational stability and profitability, the long-term vision for Eurowings is shrouded in strategic silence.

Svensson deflects questions about specific growth targets and margins, highlighting instead the airline's flexibility as a "tool" for the Lufthansa Group. Could this tool be wielded to establish Eurowings as a formidable presence at Frankfurt, compensating for any potential capacity reduction in Lufthansa's mainline operations?

The answer, as with many things in the intricate world of aviation strategy, remains strategically veiled. However, the transcript offers tantalizing hints. When questioned about the possibility of Eurowings operating from Frankfurt, Svensson's response is intriguing. He highlights the high costs associated with operating from Frankfurt, seemingly dismissing the idea.

However, he goes on to say, "If [Fraport] ever bring down their cost to a level where they attract low-cost carriers, I would love it, because I will definitely take a much bigger advantage of that than any potential low-cost carrier coming in can ever hurt me."

This seemingly innocuous statement reveals a deeper strategic implication. It suggests that Lufthansa sees potential in deploying Eurowings at Frankfurt, but only if Fraport significantly reduces its fees. This could be interpreted as a carefully crafted bargaining tactic, a veiled threat to shift even more capacity to Munich if Fraport fails to offer a more competitive cost structure.

The implications of this potential shift are profound. Frankfurt, with its longstanding position as Lufthansa's primary hub, has been instrumental in the airline's success. However, the rising costs associated with operating from the airport, coupled with the emergence of Munich as a viable alternative, have created a strategic dilemma.

Lufthansa appears to be leveraging this dilemma to extract concessions from Fraport. Should these negotiations fail, however, the German aviation giant might be prepared to make a bold move – a gradual but deliberate shift in its center of gravity towards Munich. This would be a seismic shift in the European aviation landscape, a testament to the evolving dynamics of the industry and Lufthansa's astute strategic maneuvering.

Beyond the strategic maneuvering, the transcript offers a glimpse into Lufthansa's financial strength. Despite the challenges of integration costs and fuel price fluctuations, the company boasts a strong balance sheet and a commitment to shareholder returns. This financial stability underpins Lufthansa's ambition to be a key player in the upcoming consolidation wave, whether through organic growth or strategic acquisitions.

Hypotheses and Data

Lufthansa is strategically positioning Munich to potentially become its primary hub, leveraging its cost advantage and the potential for expansion.

Fraport fees are 20% higher than Lufthansa's average hub costs.

Monthly traffic figures show consistent growth at Munich. (Data not provided in the article, requires additional research)

Lufthansa may utilize Eurowings as a tool to establish a significant presence at Frankfurt, but only if Fraport significantly reduces its fees.

CFO Svensson's response to the question about Eurowings operating from Frankfurt implies a conditional interest.

Hypothetical Growth Trajectory: Frankfurt vs. Munich

The following chart is a hypothetical representation of Lufthansa's passenger traffic, showcasing a potential shift towards Munich.

The future of Lufthansa, much like the skies it navigates, is filled with both turbulence and opportunity. The Q2 2018 earnings call, however, offers a fascinating glimpse into the airline's strategic roadmap. While the future remains uncertain, one thing is clear: Lufthansa is positioning itself to not only weather the storm, but to emerge as an even more formidable force in the global aviation landscape.

"Fun Fact: Lufthansa was founded in 1953, but its roots trace back to 1926 with the establishment of Deutsche Luft Hansa A.G., a pioneering airline in Germany's early aviation history. The iconic crane logo has been a symbol of German aviation for nearly a century."