February 6, 2024 - MSGS

MSG Sports: Is the Empire Striking Back? A Hidden Clue in Q2 Earnings

Madison Square Garden Sports Corp. (MSGS), the owner of iconic franchises like the New York Knicks and the New York Rangers, has always been a fascinating case study in the world of professional sports. With a history steeped in both triumph and turmoil, the company's financial performance has often mirrored the on-court and on-ice struggles of its teams. Yet, a subtle shift in the Q2 2024 earnings transcript hints at a possible resurgence, a potential turning point that seems to have flown under the radar of most analysts.

The headline numbers, on the surface, paint a picture of stability. Despite a decrease in reported revenue due to fewer home games, per-game revenues across key categories like tickets, suites, and merchandise saw a healthy uptick. This, coupled with contractual growth in media rights, points towards a solid foundation for future growth. However, buried within Victoria Mink, EVP, CFO and Treasurer's remarks, lies a tantalizing detail: a change in how the company defines adjusted operating income (AOI) related to arena license fees.

Previously, MSGS added back the non-cash portion of these fees when reconciling operating income to AOI. This practice, common in industries with substantial lease arrangements, presented a rosier picture of profitability by excluding non-cash expenses. Now, however, MSGS has opted for a more conservative approach, incorporating the full arena license fee, both cash and non-cash components, into its AOI calculation.

This seemingly minor accounting adjustment has significant implications. It signals a shift towards greater transparency and a more realistic representation of the company's true financial performance. This newfound conservatism might be a deliberate attempt to align MSGS's reporting with a broader industry trend, as investors increasingly demand greater clarity and accuracy in financial disclosures.

The Impact of Arena License Fees on AOI

In fiscal 2023, the arena license fee amounted to $68 million, split into $42 million in cash expense and $26 million in non-cash expense. By including the full $68 million in its AOI, MSGS is acknowledging the substantial financial burden of its lease agreement with MSG Entertainment, a related company that owns and operates Madison Square Garden arena.

What makes this move even more intriguing is its timing. It comes on the heels of a successful fiscal 2023, where MSGS reported record revenue and a healthy AOI. The company could have easily continued with its previous accounting practice, maintaining the appearance of high profitability. Instead, it chose a path less traveled, opting for a more accurate, albeit less flattering, portrayal of its financial health.

This begs the question: Why the sudden shift? Is it simply an effort to appease increasingly discerning investors? Or does it hint at something more profound, a strategic move with deeper implications for the company's future?

One compelling hypothesis is that MSGS is preparing for a major event, an event that would benefit from a demonstrably robust financial profile. Speculation has been rife about a potential minority stake sale in either the Knicks or the Rangers, a move that would inject significant capital into the company's coffers. By showcasing a more transparent and conservative financial picture, MSGS could be aiming to attract potential investors, positioning itself as a reliable and financially sound partner.

Furthermore, the upcoming NBA media rights renewals, set to occur after the 2024-2025 season, add another layer to this intriguing narrative. The anticipated surge in media rights fees could provide a substantial financial windfall for NBA teams. By demonstrating a more realistic AOI, MSGS might be strategically positioning itself to maximize its share of this upcoming revenue bonanza. A higher AOI, even with the inclusion of non-cash expenses, could bolster the company's bargaining position, enabling it to secure more favorable terms in the media rights negotiations.

"Key Takeaways from Q2 2024 Earnings"

Solid per-game revenue growth across key categoriesConservative shift in AOI definition related to arena license feesPotential strategic positioning for a minority stake sale or NBA media rights renewal

This shift in accounting practice, coupled with the positive operating momentum, might herald the dawn of a new era for MSGS. The company, known for its storied past and passionate fanbase, appears to be taking the necessary steps to secure a prosperous future. Whether it's a strategic move to attract investors or to maximize its share of future media rights, this subtle accounting adjustment has the potential to ripple through the company's financial performance, setting the stage for a dramatic comeback story worthy of the legendary arena that houses its teams.

It's worth noting that MSGS has a quirky connection to the entertainment world, owing to its former parent company, The Madison Square Garden Company, which also owns iconic venues like Radio City Music Hall. Perhaps this entertainment DNA plays a role in the company's strategic thinking, allowing it to orchestrate a compelling narrative that goes beyond mere financial reporting.

Whether this is the beginning of a triumphant return or just a fleeting glimpse of potential, only time will tell. But one thing is certain: MSGS has piqued the interest of those who follow the intricate dance of sports and finance. The company's future, like a well-executed play in basketball or a deft maneuver in hockey, is poised for a series of exciting and unpredictable moves.

"Fun Fact: The first national televised basketball game was a Knicks game played at Madison Square Garden on February 11, 1940! Talk about a legacy!"