The beauty industry, a multi-billion dollar giant, is on the brink of a revolution. Oddity Tech Ltd., an Israeli company, is at the forefront of this change, merging technology and science to create a new paradigm in beauty.

Oddity Tech is not just surviving; it's thriving. The company reported a 28% revenue surge in Q1 2024, reaching $212 million. With a remarkable 23% adjusted EBITDA margin and a free cash flow of $79 million, Oddity is demonstrating exceptional financial strength.

Oddity's approach differs fundamentally from traditional beauty brands. They're focused on acquiring users and building lasting relationships. With a staggering 100% 12-month net revenue repeat rate, Oddity is achieving unparalleled customer loyalty. This means every customer who spent $100 a year ago came back and spent another $100.

"“Higher scale means more data, means better conversion, and greater share of wallet.” - Oran Holtzman, CEO of Oddity Tech."

Oddity meticulously gathers data on its 50 million users, understanding their skin type, concerns, and aspirations. This allows for hyper-personalized product recommendations and targeted marketing campaigns.

IL MAKIAGE, Oddity's flagship brand, started with color cosmetics. Using their data, they expanded into skincare, creating products specifically for their color-loving customers. The result? Customers who tried IL MAKIAGE skincare products doubled their shopping frequency and spending in the following year.

Oddity Labs, their in-house molecule development engine, is pushing the boundaries of beauty innovation. Imagine products tailored not just to your preferences but containing entirely new, scientifically proven ingredients developed just for you.

SpoiledChild, Oddity's second brand, achieved the seemingly impossible: exceeding $100 million in revenue within two years, and doing so profitably. This success story underscores Oddity's ability to identify market gaps and create winning brands.

While competitors are struggling, Oddity sees opportunity. The company is strategically pacing its growth, ensuring long-term sustainability. Oddity's vision extends beyond online dominance; they're building a future where science and technology redefine beauty itself.

The chart below shows the phenomenal growth of Oddity Tech's 12-month net revenue repeat rate. This metric is a testament to the company's focus on building lasting relationships with users.

Estée Lauder, a legacy beauty giant, boasts a market cap of about $85 billion. Oddity, with its current market cap of just over $2 billion, is a relative newcomer. However, if their data-driven approach continues to prove its worth, Oddity's ascent to the top of the beauty industry is just beginning.

"Fun Fact: Oddity Tech's data-driven platform analyzes over 2 billion data points, a testament to the company's commitment to understanding its users on a deep level."

Oddity Tech isn't just a beauty company; it's a tech company disguised as one. In a world increasingly ruled by data, Oddity Tech might be the one wearing the crown.