May 20, 2024 - QFIN

QFIN's AI Whisperer: The Untold Story of Efficiency and a Potential Market Explosion

Buried within QFIN's recent earnings calls lies a narrative most analysts seem to have missed - a tale not of cautious optimism and measured growth, but of a company poised for a potential market explosion fueled by a potent cocktail of AI-driven efficiency and strategic expansion. While the surface-level takeaway focuses on a conservative loan volume approach, a closer look at their AI implementation reveals a drastically different picture.

QFIN isn't just dabbling in artificial intelligence, they're weaving it into the very fabric of their operations, and the results are nothing short of remarkable. Consider their intelligent marketing strategy. By integrating AI-generated content (AIGC), they've managed to reduce unit acquisition costs by a stunning 9%. This is not a marginal improvement; it's a game-changer in the hyper-competitive world of fintech customer acquisition.

The story gets even more compelling when we examine their telemarketing team's performance. Armed with QFIN's large language model, they've achieved a 5% increase in drawdown per credit line user. This means more loans are being activated, translating directly to increased revenue. Remember, these are not future projections; these are real, tangible results achieved in the current market.

Then there's the 15% of coding now handled by AI programming. This seemingly small detail points towards a future where QFIN's development cycle becomes significantly faster and more agile, allowing them to quickly adapt to market trends and introduce innovative products and services. Taken together, these AI-powered enhancements tell a story of a company hyper-focused on optimizing every facet of its operation.

But QFIN's ambitions extend far beyond internal efficiency. They're aiming for a "more open platform model," a bold move that could reshape the Chinese consumer credit landscape. Imagine a platform that not only connects users with financial institutions but also offers a comprehensive suite of financial products, catering to the diverse needs of millions. This vision, combined with QFIN's AI prowess and strategic partnerships, paints a picture of a company poised for exponential growth.

The numbers tell an equally compelling story. QFIN's non-GAAP ROE reached 22% in 2023, outperforming industry peers and showcasing their ability to generate substantial returns. They're also returning significant value to shareholders through a potent mix of dividends and share buybacks. Their new share buyback plan of $350 million, combined with their existing dividend policy, could translate to a combined payout ratio exceeding 70% in 2024. This, coupled with a projected 17% yield based on current market cap, makes QFIN an incredibly attractive investment opportunity.

Here's where the hypothesis comes in. What if QFIN's strategic shift towards a more capital-light, AI-driven model, combined with their ambitious platform expansion, ignites a surge in consumer credit demand? Imagine a scenario where the 9% reduction in unit acquisition cost, coupled with a wider product offering, attracts millions of new users to QFIN's platform. This influx of new customers, coupled with the 5% increase in drawdown per user driven by their AI-powered telemarketing, could result in an unprecedented loan volume boom.

Further bolstering this hypothesis is QFIN's expansion into embedded finance. Their strategic partnerships with industry giants like Douyin (TikTok's Chinese counterpart) grant them access to massive user bases and a ready-made customer acquisition pipeline. If QFIN replicates their embedded finance model with other leading platforms, as they've indicated they will, the resulting user growth could be astronomical.

Of course, challenges remain. The Chinese macroeconomic landscape still harbors uncertainties. However, QFIN's proactive risk management strategies, combined with early signs of economic recovery, suggest they're well-positioned to navigate these headwinds.

The bottom line? While many analysts focus on QFIN's conservative loan volume guidance, the real story lies in their strategic AI implementation and ambitious expansion plans. This, combined with their commitment to shareholder returns, paints a picture of a company poised not for incremental growth, but for a potential market explosion. The question isn't whether QFIN will grow, but how explosively.

QFIN's Loan Volume Breakdown by Quarter

This chart visualizes QFIN's anticipated loan volume distribution throughout 2024, as discussed in the Q4 2023 and Q1 2024 earnings calls.

"Fun Fact: QFIN's AI Co-Pilot System, powered by their proprietary large language model, boasts a 97% speech recognition accuracy rate in their debt collection scenarios, surpassing industry standards. This showcases the real-world impact of their AI investments."