May 10, 2024 - SUZ

Suzano's Secret Weapon: A Looming Pulp Price Explosion?

Buried deep within Suzano's recent earnings calls lies a tantalizing clue that suggests the company might be anticipating a significant, and possibly explosive, rise in pulp prices. While market chatter focuses on Suzano's potential acquisition plans, this subtle shift in strategy, barely whispered between the lines, could hold the key to unlocking even greater shareholder value.

Suzano, the global pulp and paper giant, has been playing a masterful game of chess with its global inventory. Throughout 2023, the company strategically depleted its inventory to historic lows, focusing heavily on the booming Asian market. This maneuver, while appearing counterintuitive, seems to be setting the stage for something much grander.

The company, with its characteristic long-term vision, is not simply chasing immediate profits. They are laying the foundation for a future where pulp prices could soar, driven by a confluence of factors they have meticulously orchestrated.

Suzano's Strategic Playbook for a Pulp Price Surge:

Capitalizing on the "Fiber-to-Fiber" Shift: Suzano is capitalizing on the demise of long-fiber pulp, driven by permanent closures across the globe. As traditional players exit the market, Suzano, with its eucalyptus-based hardwood pulp, is poised to fill the void. The recent closure of another major player, announced just the day before the Q1 2024 earnings call, only strengthens their position.

The Cerrado Project - A Game Changer: Suzano's gargantuan Cerrado project is about to come online. This behemoth, capable of producing 2.5 million tons of pulp annually at industry-leading low costs, is strategically timed to coincide with tightening global supply. The ramp-up is expected to reach full capacity within a remarkable nine months.

Masterful Inventory Allocation: Suzano is playing a shrewd game of global inventory allocation. While Asia continues to be a significant market, the company is deliberately redirecting a substantial portion of its pulp production towards Europe and North America. This realignment, driven by low inventories in these regions and recovering demand, is creating artificial scarcity in other markets, further fueling price increases.

Telltale Signs of a Looming Price Explosion:

"Completely Oversold" and "Capping Order Intake": During their Q1 2024 earnings call, Suzano revealed they were "completely oversold" and actively "capping order intake." This intentional limitation of supply, amidst a backdrop of rising demand, is a classic strategy to further inflate prices.

Stable and Low Production Costs: The company's cash production cost, hovering around a remarkably stable R$812 per ton, ensures a comfortable margin even at current prices. This cost stability, coupled with expected further reductions driven by Cerrado's low-cost production, positions Suzano to reap the benefits of a potential price surge.

Anticipating a Widening Price Gap: Leonardo Grimaldi, Executive Officer of Pulp Commercial and Logistics, stated, "With all the recent news that we have been reading and seeing – softwood and closures and closures and closures – my expectation is that the price gap tends to be bigger, should be bigger."

Pulp Production and Sales in Key Regions (Hypothetical):

This table represents a hypothetical scenario based on information from the earnings calls and does not reflect actual production and sales figures.

Hypothetical Pulp Price Increase and Impact

Hypothesis & Numbers:

Pulp Price Increase: We hypothesize a potential 20-30% increase in pulp prices by Q4 2024 driven by the factors outlined. This chart shows a hypothetical price trend.

Impact on EBITDA: Assuming a 25% price increase and stable volumes, this could translate to an additional R$4 billion in annual EBITDA.

Share Price Impact: Considering Suzano's current valuation, this EBITDA increase could potentially justify a 15-20% share price appreciation.

This analysis is purely speculative and based on the provided article's information.

This analysis, of course, is purely speculative. However, it highlights the possibility that Suzano, a master of long-term value creation, might be quietly orchestrating a pulp price explosion, setting the stage for an even more remarkable journey in the years to come.

"Fun Fact: Suzano's name is derived from the Tupi language, spoken by the indigenous people of Brazil, and means "flower that blooms in the forest." Just like the flower, Suzano is blossoming into a global giant, deeply rooted in its commitment to sustainability and innovation."