January 1, 1970 - VIWWQ

The Ghost in View's Machine: Why Their Bankruptcy Filing Might Be a $4 Billion Head Fake?

View, Inc., the smart window company that promised to revolutionize buildings, filed for bankruptcy on April 2, 2024. The company's stock (VIWWQ) had plummeted to $0.0002 per share. It seemed like the end for the company that once boasted a $4 billion valuation.

But a closer look at View's financials reveals a startling anomaly. Their "Property, Plant, and Equipment" (PPE) – the value of their manufacturing infrastructure – mysteriously skyrocketed in their last quarter.

DateProperty, Plant, and Equipment (Net)
September 30th, 2023$100,419,000
December 31st, 2023$280,845,000

This 180% surge in PPE, during a period of financial distress, is highly unusual. It suggests a strategic play. What if View, anticipating bankruptcy, drastically ramped up its manufacturing capacity? Not to meet current demand, but to prepare for a post-bankruptcy resurgence.

The Head Fake Hypothesis

Imagine this: View sheds its debt, emerges from bankruptcy, and unleashes a flood of smart windows at a scale and price never seen before. Unburdened by past costs, they become a manufacturing juggernaut, undercutting competitors and finally realizing their initial promise.

"This strategy, while risky, is not unprecedented. Companies like General Motors and Chrysler used Chapter 11 bankruptcy to restructure and emerge as stronger competitors."

The $180 Million Question

The discrepancy in View's PPE demands further scrutiny. Is this a desperate, last-ditch effort, or a calculated gamble by a company playing 4D chess with Wall Street?

Only time will tell if this is truly a bankruptcy head fake. But the potential payoff, a resurrected View Inc. dominating the smart window market, is a $4 billion ghost story worth watching.

"Fun Fact: Electrochromic windows, the technology behind View's smart glass, were originally developed by NASA for use in spacecraft! They needed a way to control heat and glare from the sun without using bulky blinds."