May 3, 2024 - CSLR

The Lazarus Play: Can a 76-Year-Old CEO and a Coffee Giant Resurrect a Solar Company?

Complete Solaria, a company that once teetered on the brink of collapse, is now audaciously proclaiming its path to self-funding in Q2 2024. This bold statement, coming from a company that just halved its workforce and saw its revenue plummet by 50% in a single quarter, might seem like the delusional ramblings of a drowning man clutching at straws. But there's a twist in this tale, a Silicon Valley legend in the form of 76-year-old T.J. Rodgers, who has stepped back into the CEO role with a clear mission: resurrect Complete Solaria or walk away knowing he gave it his all.

Rodgers, a veteran of the semiconductor industry, is no stranger to turnarounds. He famously led Cypress Semiconductor for 34 years, acquiring 26 companies along the way and building a reputation for ruthless efficiency and a no-nonsense approach. He's brought that same philosophy to Complete Solaria, implementing his signature 'Rec Auction' system for hiring, a Darwinian process where vacant positions are auctioned off to department heads, ensuring only the most critical roles are filled. This, coupled with a relentless focus on streamlining their 'virtual fab' – the intricate process of getting solar panels from order to installation – has brought their cycle time down from a lumbering 112 days to a lean 34-40 days.

But this operational efficiency narrative, while impressive, isn't the most intriguing aspect of this story. What's truly fascinating, and potentially unnoticed by most analysts, is the potential game-changer hiding in plain sight: Starbucks.

Complete Solaria has a contract with the coffee giant to install solar panels on its stores. While the numbers are modest for now – 33 stores completed and 42 contracted – the symbolism is potent. Starbucks, with its image of sustainability and corporate responsibility, is essentially endorsing Complete Solaria's technology. This isn't just another customer; it's a branding opportunity of immense value. Imagine a future where every new Starbucks boasts a Complete Solaria solar array. The marketing potential is immense, potentially dwarfing the value of any cost-cutting measures Rodgers implements.

But before we get swept away by this coffee-fueled solar dream, there are still significant hurdles to overcome. The company is embroiled in a battle with its private equity backers, particularly Carlyle, over restrictive debt covenants that are suffocating growth. Rodgers has made it clear: either the debt is converted to equity, allowing the company to breathe and operate freely, or he's walking away.

This is where Kline Hill Partners, another private equity firm, enters the picture. They've stepped up, agreeing to a debt-for-equity swap and an additional share purchase, a clear sign of confidence in Rodgers' leadership and Complete Solaria's potential. Now the pressure is on Carlyle to follow suit.

Assuming Carlyle comes on board, the path to profitability becomes clearer. Rodgers estimates that with a streamlined 'fab' targeting 1,000 jobs (down from 2,000), and continued improvements in gross margin (aiming for 40%+), the company could break even at a revenue of $16.6 million per quarter. This is significantly lower than their past performance of $20-30 million per quarter, suggesting a path to not just survival but substantial growth.

The stakes are high. Rodgers, at 76, is playing a high-stakes game, betting his time and reputation on a company that many have already written off. But he's armed with a proven track record, a ruthless efficiency mindset, and a potential ace up his sleeve in the form of a global coffee giant. Whether this Lazarus play will ultimately succeed remains to be seen. But one thing is certain: this is a story that's just beginning to heat up.

FactorScenarioPotential ImpactReference
Starbucks EffectLeveraging partnership for broader marketing campaign20% boost in sales due to brand recognition and customer trustAnalyst estimations
Carlyle's DecisionRefusal of debt-for-equity swapLimited capital raising ability, hindering growth strategyCompany statements, financial reports
Industry TailwindsCapitalizing on growing solar market driven by energy costs and incentivesSubstantial growth potential, aligned with 15% projected annual market growthhttps://www.seia.org/solar-industry-research-data

The following chart illustrates Complete Solaria's quarterly revenue and net income (loss), showcasing the company's recent financial challenges and the impact of cost-cutting measures.

The next few quarters will be crucial for Complete Solaria. Will they overcome their financial hurdles, harness the power of their Starbucks partnership, and ride the wave of industry growth? Only time will tell if this Lazarus play will result in a triumphant resurrection or a final, tragic collapse.

"Fun Fact: The name 'Solaria' evokes the Latin word for 'sun,' highlighting the company's focus on harnessing solar energy. It also alludes to a utopian vision of a future powered by clean and sustainable sources."