Question Bank › Earned recurrence: demand arriving from first-ha

Earned recurrence: demand arriving from first-hand-proven buyers, still early

Calls Tested
489
Answered YES
4
Hit Rate
0.8%
rare by design

McCormick & Company, Incorporated (MKC) — this company's answers

NO on the Q2 2018 call 2018-06-28 C+
The model's full reasoning — Q2 2018 call → NOWe need to determine if management describes a meaningful share of current business growth arriving without persuasion, driven by parties with direct prior experience, and that this pattern is still early with most contribution ahead. Scan the transcript for relevant statements. Management discusses growth drivers: base business, new products, acquisitions. They mention distribution gains, category management, marketing, promotions. They talk about Frank's and French's portfolio, but that's acquisition-driven. They mention "we are just beginning to see the benefits" of distribution gains. They talk about "early stages" of distribution improvements. But is there a specific mention of customers with prior experience generating business on their own? They mention "we are winning with existing business as well as with new products and new customers" in flavors. They mention "new product and new customer wins" but that's about winning new customers, not repeat. They mention "we have had successes in key areas" and "incremental sales to over 19,000 new restaurant locations" - that's new locations, not necessarily repeat. They mention "we are also gaining momentum with securing and converting local restaurant operations" - that's new. They talk about "our first opportunity to leverage increased promotional scale" and "we have planned substantial increases in third quarter grilling promotions" - that's company push. They mention "we are just beginning to see the benefits of the additional sizes come through the consumption data" - that's about distribution. They mention "we are in the early stages and have robust plans" - but that's about distribution and category management. Is there any mention of customers coming back on their own? They mention "we have had successes in key areas" and "we are also gaining momentum" but not specifically about repeat purchases or installed base pulling through. They mention "we are pleased with our progress on increasing penetration with national and regional chain accounts" - that's about new accounts. They mention "we have also secured menu mentions" - that's about marketing. They mention "we are successfully cross-selling" - that's company push. They mention "we have established a comarketing program" - that's push. They mention "we are progressing as we plan to grow these brands" - that's plan.

← Back to the full MKC analysis

Show the exact prompt the model was given
Using ONLY the supplied earnings call transcript and no outside information: On this call, does management describe that a MEANINGFUL SHARE OF THE COMPANY'S CURRENT BUSINESS GROWTH is arriving WITHOUT THE COMPANY HAVING TO PERSUADE THE BUYER — that is, demand is increasingly generated by parties with DIRECT PRIOR EXPERIENCE of what the company provides (customers with first-hand experience expanding, returning, renewing, deepening, or referencing; parties that have already used, deployed, trialed, tested, sampled, piloted, or bought an initial piece of what the company sells now coming back for more; an installed base pulling follow-on business through on its own), rather than by the company's own selling, marketing, pricing, promotions, or new-logo acquisition push — AND does management convey that this earned-recurrence pattern is STILL EARLY enough that most of the business it will generate is still ahead of the reported results? Answer YES when management's own words convey, in whatever form fits the business, ONE coherent phenomenon: parties with first-hand experience of the company's offering are generating business on their own initiative — as a real, current, observable pattern in how the company's demand is being produced today — and management treats this as meaningful to where the company is heading with most of the contribution still ahead. Management need not use any particular vocabulary; it may show up in how it describes demand sources, customer behavior, reorder dynamics, expansion of proven relationships, or the decreasing role of persuasion in winning business. Answer NO if growth is described mainly through the company's own selling push, pricing actions, promotions, marketing, or new-logo acquisition, however strong. NO if the 'return' activity is merely a contractually forced renewal, a standing subscription auto-charge, or an ordinary slow-order cadence, with no sense that prior experience itself is now driving the demand. NO if the earned recurrence is only hoped for, planned, or projected rather than already observable. NO if the only evidence is one isolated anecdote with no broader pattern. NO if the recurrence is already mature and fully reflected in the reported results, with no meaningful contribution still ahead. NO if management attributes the shift to a one-time event, a temporary spike, or a pull-forward it expects to reverse. NO if the idea appears only in an analyst's question that management does not itself affirm. Use only the supplied transcript. Answer only YES or NO.

Companies that answered YES

TickerCompanyCallDateCall grade
LTRX Lantronix, Inc. Q3 2024 2024-04-29 C
DASH DoorDash, Inc. Q3 2023 2023-11-01 C+
ATI Allegheny Technologies Incorporated Q1 2018 2018-04-24 B
UPLD Upland Software, Inc. Q4 2017 2018-03-08 C+

How the model reasoned

ATI · Q1 2018 → YESThe question is about whether management describes a meaningful share of the company's current business growth arriving without the company having to persuade the buyer, from parties with direct prior...YES Management describes a meaningful share of current growth coming from parties with direct prior experience—Boeing and Airbus exercising their supply chain after assessing geopolitical risks, plus customers awarding forgings based on 2017 actions and continuing to do so in 2018—while treating this as still early, with most of the contribution 2019–2020 and beyond as the multi-year production expansion unfolds.
LTRX · Q3 2024 → YESThe question is: Does management describe that a MEANINGFUL SHARE OF THE COMPANY'S CURRENT BUSINESS GROWTH is arriving WITHOUT THE COMPANY HAVING TO PERSUADE THE BUYER — demand generated by parties wi...
DASH · Q3 2023 → YESThe question is: Does management describe that a MEANINGFUL SHARE OF THE COMPANY'S CURRENT BUSINESS GROWTH is arriving WITHOUT THE COMPANY HAVING TO PERSUADE THE BUYER — demand generated by parties wi...

More from the question bank

Borrowed urgency: counterparties are racing Living hand-to-mouth on their own outputStory upgraded mid-callConversation has moved to deliveryDeprived of a working part of itselfBought the ticket, hasn't taken the rideAll questions →
Not investment advice. Artul.ai publishes AI-generated earnings-call quality grades and expected-volatility estimates — never buy or sell recommendations. We tested over 1,600 predictive hypotheses against 165,000 transcripts; the honest result, including what failed, is documented in our methodology.