From bespoke to repeatable playbook

Using ONLY the supplied earnings call transcript and no outside information: On this call, does management describe that the company's business is shifting from one-off, custom, project-by-project, or relationship-driven work toward a repeatable, standardized, packaged, or scalable way of delivering what it sells — for example, turning what used to be individually negotiated or custom-built into a product, platform, program, template, or playbook that can be rolled out again and again with much less effort each time? Answer YES when management presents this as a real change that is already underway in how the company actually operates or sells now, in whatever form fits the business, and conveys that the same work can now be replicated across many more customers or situations than before. Answer NO if the company simply reports strong demand, more customers, or good execution in its usual way of doing business; NO if the standardization is only a hope, plan, or early experiment rather than something visibly happening; NO if the discussion is only about cutting costs or improving efficiency without changing how the offering is delivered; and NO if the idea appears only in an analyst's question that management does not itself adopt. Use only the supplied transcript. Answer only YES or NO.